New York native, LA based writer, director + creative producer specializing in long form and short form storytelling in digital media. I designed my own major at NYU called ‘Storytelling as a Weapon.’ I believe the best stories don’t just entertain — they connect us and inspire real change. That philosophy has always guided my work — from narrative films and web series, to commercial and social campaigns for brands like Sony, Amazon, and BetterHelp. My work has been recognized by festivals around the world, including HBO’s Outfest, Portland Film Festival, and Independent Shorts Awards.
Starting in narrative filmmaking I developed a sense of grit. It sharpened my ability to create visuals with a strong point of view, and, as a producer, maximize limited resources without compromising the integrity of the work. My first short film had a successful festival run and racked up over 3 million trailer views on YouTube. While the world paused during the pandemic, I kept creating. Collaborating with a Manila based filmmaker, I wrote, directed, edited, and produced another short that was picked up to premiere on Outfest Now.
Creating films that resonated with online audiences led me to discover my niche in digital storytelling. I bring a unique blend of creative vision, screenwriting, and hands-on production skills to craft narratives that connect — both emotionally and algorithmically. After driving 5M+ impressions across a series of creatives for BetterHelp, my standout campaign, “Therapeutic, Not Therapy,” earned a television rollout across streaming platforms.
As Senior Producer and Host at ZATV (formerly Electric Monster Media), I worked closely with executive leadership to build a fashion and beauty YouTube channel from inception — shaping the branding, creative vision and launch. I produced the channel’s programming slate, developing original formats and recurring series to established the channel’s identity and overseeing every stage of development and execution.
ellatheoddflower@gmail.com
